If you have a business, or a planning on starting one, your business needs to have a blog or you are missing out.

Blogs started as an outlet where many people used it as a journal to capture their personal thoughts and experiences and many of these have grown into successful businesses.

Blogs are not only for small crafting businesses or for stay-at-home moms, but they are most definitely also for well established businesses who can use the power of blogs to capture and grow their audiences.

Read below to see why if your business doesn’t have a blog, you are missing out.

  1. Blogs are a Low Up-Front Investment

If your business is new and perhaps you do not think it is worthwhile creating a blog think again. Facebook, Twitter and other social media platforms are all for that, social engagement. You need a place where you can showcase your pillar content as well as a place where you can teach, show and inform people of what you offer. This is the perfect place to start a blog and you can do it for less then $4.00 a month!

2. Blogs are Good Tools for Branding, Marketing and Sales

Blogs allow you as a business, big or small, to get your business and name out there. A blog allows you to reinforce your message in an informative way to your readers.

Statistically, blogs have been proven to show that:
* They create more leads than businesses that don’t have a blog
* They can be an extremely efficient advertising channel for a business
* They can assist a potential buyer along to the purchasing stage a lot faster

3. Blogs can Increase Traffic to Your Website

A blog is constantly providing readers with new and up-to-date information.

As offices become more and more mobile, many people today use their phones to search for information very often stumble across blog posts.

This is because search engines love blogs and fresh content and list their latest posts in top positions, ahead of company websites.

Keep your content fresh and engaging and people will be automatically led to your website.

4. Having a Blog Helps You to Distinguish Yourself From Your Competitors

In the working industry, competitors are good because they force your to consistently perform at your peak.

But because there can be many businesses within your industry, you need to have a blog to define who you are and what your business does. No two businesses are identical and your strengths and uniqueness will shine through in the posts from your blog.

5. Learn Specifically Who Your Audience Is and Grow Your Tribe

Google Analytics is one of the best ways to see where people are engaging with your content and what they are interested in. And what they are not interested in. This allows you to narrow your focus on your content, your offering and your audience.

Look at the comments left on social media posts that link back to your blog post and website. What is your audience telling you?

At the end of every single blog post, you should have a space where your  reader can leave a comment. This in itself will show you what information is missing from your posts, what is unclear, or what do people want more of.

Use this vital information to provide the best content that you can on a post; ‘go deep’ into the information that you are providing, and not to just skim across the surface.

Use these spaces to learn more about your target audience. They could change over time and become a completely different audience that who you originally set out to target.

6. Showcase Yourself as the Expert

You are the expert. Show people that. Decide on the message that you want to portray. Very often, the best posts are the ones that help people to solve a problem. Can you teach someone the tricks of Facebook? Are you able to inform someone why their cacti keep dying? Do you know how to clearly teach someone how to train their dog to heal?

Once you have defined yourself as the expert, people will keep returning for more!

7. Grow Your Email List

Your email list is vital. From the beginning, start to grow your email list.  If people only read a post or two, or purchase a course from you and then disappear, how will you ever stay in touch with them?

Keeping people updated with interesting and useful content could encourage them to subscribe to your newsletter. Another way to have people subscribe is by offering them a free download (lead magnet) in exchange for their email address.

Your email list is the way that you can personally connect with your audience and keep them updated, tell them about specials you are offering, upcoming courses or simply let them know about your new blog posts.

Your business needs to have a blog. Blogging is an inexpensive and easy way to enhance your business and showcase what you are all about. Using your blogging platform will help you to build your audience, engage with your readers, build trust and and create long-lasting relationships. After all, that is the core of a healthy business. Strong relationships.

Have a look here to see how you can set up your own blog for yourself. It is easier than you think!